Tag: How-to-Use-Ai-in-Marketing

AI for Measurement - Tracking Brand Visibility Across AI Engines (Part 3 of 3)
Mia Lefferdink

AI for Measurement - Tracking Brand Visibility Across AI Engines (Part 3 of 3)

AI visibility cannot be managed with search rankings alone. Part 3 of this three-part series covers citation rate, citation absorption, summary accuracy, and the review cadence that turns AI measurement into content decisions.

AI for Content - Producing Valuable Work, Not Slop (Part 2 of 3)
Mia Lefferdink

AI for Content - Producing Valuable Work, Not Slop (Part 2 of 3)

AI content becomes valuable when the brief, sources, edit, and measurement loop are stronger than the model output. Part 2 of this three-part series covers the workflow that keeps AI-assisted content from becoming slop.

How AI Changes the Shape of Marketing Work (Part 1 of 3)
Mia Lefferdink

How AI Changes the Shape of Marketing Work (Part 1 of 3)

AI did not remove marketing work. It rearranged it. Part 1 of this three-part series maps what AI can absorb, what humans still own, and why governance became the real operating constraint.

Content Marketing Strategy for AI Citations - Blogs, YouTube, Podcasts, Press (Part 4 of 6)
Mia Lefferdink

Content Marketing Strategy for AI Citations - Blogs, YouTube, Podcasts, Press (Part 4 of 6)

A content marketing strategy that earns AI citations isn't a louder blog schedule. It's a portfolio across formats, produced consistently, with accuracy that holds up under cross-check, and AI used to scale substance rather than thin pages.

Automating the Content Workflow - When AI Generation Earns Its Place (Part 5 of 5)
Mia Lefferdink

Automating the Content Workflow - When AI Generation Earns Its Place (Part 5 of 5)

AI can draft content in minutes. That does not mean every draft deserves to publish. Part 5 of our content marketing strategy series closes on the workflow that balances speed with quality, and the build-vs-buy decision for the platform that enforces it.

What's Not GEO - Indirect Prompt Injection and Why Working With LLMs Beats Tricking Them
Zoe

What's Not GEO - Indirect Prompt Injection and Why Working With LLMs Beats Tricking Them

On April 23, 2026, Google's security team published evidence of a 32% rise in adversarial prompt injection across the open web. The line between legitimate GEO and the tricks Google is now actively detecting is wider than the marketing-tools market lets on. Real GEO is the opposite shape: transparent, signaled through documented update channels, and durable for that reason.