Tag: How to do GEO?

How to Do GEO? A Practical 5-Step Guide for Marketing Teams

How to Do GEO? A Practical 5-Step Guide for Marketing Teams

A practical, no-fluff framework for Generative Engine Optimization: how to audit AI readability, benchmark real buyer prompts across ChatGPT, Claude, Gemini, Grok and Perplexity, fix schema/structure gaps, study citations, and build a repeatable GEO content loop.

GEO for Physical Locations: Platform Requirements for Multi-Location Brands

GEO for Physical Locations: Platform Requirements for Multi-Location Brands

Multi-location brands hit governance breakpoints around 20 locations. A March 2026 analysis of 350,000+ locations found ChatGPT recommended only 1.2% of them. The platform requirements that compound visibility across the full footprint.

How to Rank in Gemini - Build a Gemini-Readable Site: Schema, Entity Pages, and Google Signal Overlap (Part 2 of 5)

How to Rank in Gemini - Build a Gemini-Readable Site: Schema, Entity Pages, and Google Signal Overlap (Part 2 of 5)

Gemini is the AI engine where SEO and GEO overlap most. Part 2 covers the schema, entity pages, and technical SEO signals that earn Gemini citations and rank in Google at the same time.

AEO vs. GEO - Terminology, Overlap, and When the Distinction Matters (Part 1 of 3)

AEO vs. GEO - Terminology, Overlap, and When the Distinction Matters (Part 1 of 3)

AEO and GEO describe overlapping work, but the distinction still matters when teams choose queries, content formats, and measurement. This article maps the terms without turning them into separate tool budgets.

Brand Governance in the AI Era (Part 5 of 6)

Brand Governance in the AI Era (Part 5 of 6)

In the AI era, inconsistency is a visibility killer. AI engines cross-check signals across every channel and deprioritize sources that contradict themselves. Governance is no longer optional for the CMO.

What's Not GEO - Indirect Prompt Injection and Why Working With LLMs Beats Tricking Them

What's Not GEO - Indirect Prompt Injection and Why Working With LLMs Beats Tricking Them

On April 23, 2026, Google's security team published evidence of a 32% rise in adversarial prompt injection across the open web. The line between legitimate GEO and the tricks Google is now actively detecting is wider than the marketing-tools market lets on. Real GEO is the opposite shape: transparent, signaled through documented update channels, and durable for that reason.