Mia Lefferdink
A marketing automation platform is a force multiplier for the right operation and a tax for the wrong one. Part 5 of our marketing automation series covers the readiness signals that say invest, the signals that say wait, and the cost of getting the timing wrong.
Mia Lefferdink
Vendor demos optimize for impressing the buyer; trials reveal what the platform actually does. Part 4 of our marketing automation series turns the capability rubric from Part 2 into a decision framework, with red flags, trial criteria, and the questions vendors don't want asked.
Zoe
Five capability blocks separate a 2026-class marketing automation platform from a 2021 one: AI-tuned content generation, cross-engine benchmarking, machine-readability validation, brand entity governance, and AI-source attribution. Here is each capability broken down and what to demand in a vendor RFP.
Zoe
Marketing automation hit near-universal adoption in 2026. The interesting question is not whether teams are using a platform but whether the platform handles the new work AI-mediated discovery has created.