Tag: How-to-Optimize-for-AI-Searches

Brand Governance in the AI Era (Part 5 of 6)
Mia Lefferdink

Brand Governance in the AI Era (Part 5 of 6)

In the AI era, inconsistency is a visibility killer. AI engines cross-check signals across every channel and deprioritize sources that contradict themselves. Governance is no longer optional for the CMO.

AI Press Releases - Writing a Release That Five Engines Cite
Mia Lefferdink

AI Press Releases - Writing a Release That Five Engines Cite

LLM citations of press releases grew roughly 5x in the second half of 2025. The release format that captures the lift looks different from the one most teams still ship - tighter, more numeric, and machine-readable in ways the legacy newswire template never required.