Mia Lefferdink

Mia Lefferdink

Getting things done at Zeover. Enjoying marketing research and analysis of latest trends.

Welcome to the Zeover Blog

Welcome to the Zeover Blog

Introducing the Zeover blog and why Generative Engine Optimization matters for your brand.

Understanding AI Chatbots and Brand Risks

Understanding AI Chatbots and Brand Risks

Five brand risks from AI chatbots and practical strategies to detect and reduce them.

How Large Language Models Learn About Your Brand

How Large Language Models Learn About Your Brand

How pre-training data and RAG shape what AI models say about your company.