Mia Lefferdink
Social Media and GEO: What the Research Actually Shows
Social media posts account for 0-0.3% of AI search citations. But that number hides three mechanisms where social activity does move the needle on AI visibility.
Mia Lefferdink
Mia Lefferdink
Mia Lefferdink
YouTube Is Becoming the Most Cited Source in AI Answers
YouTube appears in 16% of LLM answers and holds a 29.5% citation share in Google AI Overviews. It generates 18x more AI citations than Instagram and 50x more than TikTok.
Mia Lefferdink
Press Releases and GEO: Why Newswire Distribution Is Your Fastest Path to AI Visibility
AI models systematically favor earned media over brand-owned content. Press releases generate that earned media. Bain, Gartner, and academic research all point in the same direction.
Mia Lefferdink
GEO for AI Agents: Marketing When Your Next Customer Isn't Human
AI agents are making purchasing decisions on behalf of consumers. Traditional GEO optimizes for chatbot answers. Agent GEO optimizes for machines that buy.
Mia Lefferdink
Monitoring Your Brand Across AI Platforms
A step-by-step guide to tracking your brand across ChatGPT, Claude, Gemini, and Grok.
Mia Lefferdink
Competitor Analysis in AI Responses
Track how AI models rank you against competitors and turn gaps into wins.
Mia Lefferdink
Protecting Your Brand in the AI Era - A Comprehensive Guide
The five pillars of AI brand protection every business needs to implement now.
Mia Lefferdink
Building an AI-Resistant Brand Strategy
Four principles to ensure AI models recommend your brand accurately and consistently.
Mia Lefferdink
Digital Security Best Practices for 2026
Defend your brand against data poisoning, prompt injection, and AI impersonation.
Mia Lefferdink
AI Regulations - What Brands Need to Know
Navigate the EU AI Act and US state laws shaping how AI models represent your brand.