Mia Lefferdink
AI can draft content in minutes. That does not mean every draft deserves to publish. Part 5 of our content marketing strategy series closes on the workflow that balances speed with quality, and the build-vs-buy decision for the platform that enforces it.
Mia Lefferdink
LLM citations of press releases grew roughly 5x in the second half of 2025. The release format that captures the lift looks different from the one most teams still ship - tighter, more numeric, and machine-readable in ways the legacy newswire template never required.
Mia Lefferdink
Google rank was the single dashboard for a decade. In 2026, brand visibility spans five AI engines with different citation mechanics, and the operations that measure all five are the ones making correct content decisions. Part 4 of our content marketing strategy series covers the cross-engine benchmarking discipline.
Mia Lefferdink
Traffic and visibility have decoupled. Content marketing strategy isn't less important in the AI era - it's the single input AI engines use to decide which brands get recommended. Part 1 of a five-part series for marketing leaders rebuilding the content operation for a multi-engine world.
Mia Lefferdink
AI engines form brand summaries by cross-referencing multiple sources. When a brand's own pages contradict each other, the engine hedges or skips. Part 2 of our content marketing strategy series covers the governance discipline that keeps many producers singing from the same sheet.
Mia Lefferdink
AI engines reward consistent publishing with accurate, valuable content. The brands getting cited are the ones producing the same kind of substantive material they'd share with a customer in a first meeting - on repeat.
Mia Lefferdink
The structural habits that get content cited by ChatGPT, Claude, Gemini, Grok, and Perplexity are mostly the same habits that still rank well on Google. Part 3 of our content marketing strategy series covers machine readability as the rare marketing investment that pays twice.
Mia Lefferdink
Ranking in ChatGPT isn't about writing more. It's about publishing the right formats at a sustainable cadence - blogs, YouTube, podcasts, press releases - and using AI to scale accurate content, not thin copy.
Mia Lefferdink
When someone asks AI for a recommendation near them, the businesses that appear aren't the ones with the most reviews - they're the ones whose local content is structured, consistent, and machine-readable across every platform.
Mia Lefferdink
AI engines change weekly. Your AI marketing strategy needs to move at the same speed. Here's the daily/weekly/monthly rhythm for benchmarks and iteration that actually produces movement.