AI visibility cannot be managed with search rankings alone. Part 3 of this three-part series covers citation rate, citation absorption, summary accuracy, and the review cadence that turns AI measurement into content decisions.
AI did not remove marketing work. It rearranged it. Part 1 of this three-part series maps what AI can absorb, what humans still own, and why governance became the real operating constraint.
On April 23, 2026, Google's security team published evidence of a 32% rise in adversarial prompt injection across the open web. The line between legitimate GEO and the tricks Google is now actively detecting is wider than the marketing-tools market lets on. Real GEO is the opposite shape: transparent, signaled through documented update channels, and durable for that reason.
