Tag: SEO

SEO Metrics That Matter Most for Generative Engine Optimization
Zoe

SEO Metrics That Matter Most for Generative Engine Optimization

SEO is not dead. It is the foundation GEO builds on. Here is which traditional SEO metrics carry the most weight when AI engines decide what to cite.

Machine-Readable Content That Wins Both GEO and SEO (Part 3 of 5)
Mia Lefferdink

Machine-Readable Content That Wins Both GEO and SEO (Part 3 of 5)

The structural habits that get content cited by ChatGPT, Claude, Gemini, Grok, and Perplexity are mostly the same habits that still rank well on Google. Part 3 of our content marketing strategy series covers machine readability as the rare marketing investment that pays twice.

Social Media and GEO: What the Research Actually Shows
Mia Lefferdink

Social Media and GEO: What the Research Actually Shows

Social media posts account for 0-0.3% of AI search citations. But that number hides three mechanisms where social activity does move the needle on AI visibility.