Tag: press-releases

How to Write a Press Release That AI Models Actually Cite

How to Write a Press Release That AI Models Actually Cite

Press releases with structured data, original quotes, and statistics are 3.4x more likely to appear in AI citations. This is the formatting guide.

Press Releases and GEO: Why Newswire Distribution Is Your Fastest Path to AI Visibility

Press Releases and GEO: Why Newswire Distribution Is Your Fastest Path to AI Visibility

AI models systematically favor earned media over brand-owned content. Press releases generate that earned media. Bain, Gartner, and academic research all point in the same direction.