Zoe
How ChatGPT actually selects, weighs, and cites brands — with and without browsing — and a concrete framework to improve mention accuracy, citations, and benchmark tracking over time.
Mia Lefferdink
In the AI era, inconsistency is a visibility killer. AI engines cross-check signals across every channel and deprioritize sources that contradict themselves. Governance is no longer optional for the CMO.
Zoe
On April 23, 2026, Google's security team published evidence of a 32% rise in adversarial prompt injection across the open web. The line between legitimate GEO and the tricks Google is now actively detecting is wider than the marketing-tools market lets on. Real GEO is the opposite shape: transparent, signaled through documented update channels, and durable for that reason.