Brand Governance in the AI Era (Part 5 of 6)
In the AI era, inconsistency is a visibility killer. AI engines cross-check signals across every channel and deprioritize sources that contradict themselves. Governance is no longer optional for the CMO.
Tag: How-to-Rank-in-Chatgpt
What's Not GEO - Indirect Prompt Injection and Why Working With LLMs Beats Tricking Them
On April 23, 2026, Google's security team published evidence of a 32% rise in adversarial prompt injection across the open web. The line between legitimate GEO and the tricks Google is now actively detecting is wider than the marketing-tools market lets on. Real GEO is the opposite shape: transparent, signaled through documented update channels, and durable for that reason.
