Tag: GEO

How to Write a Press Release That AI Models Actually Cite

How to Write a Press Release That AI Models Actually Cite

Press releases with structured data, original quotes, and statistics are 3.4x more likely to appear in AI citations. This is the formatting guide.

Social Media and GEO: What the Research Actually Shows

Social Media and GEO: What the Research Actually Shows

Social media posts account for 0-0.3% of AI search citations. But that number hides three mechanisms where social activity does move the needle on AI visibility.

YouTube Is Becoming the Most Cited Source in AI Answers

YouTube Is Becoming the Most Cited Source in AI Answers

YouTube appears in 16% of LLM answers and holds a 29.5% citation share in Google AI Overviews. It generates 18x more AI citations than Instagram and 50x more than TikTok.

Press Releases and GEO: Why Newswire Distribution Is Your Fastest Path to AI Visibility

Press Releases and GEO: Why Newswire Distribution Is Your Fastest Path to AI Visibility

AI models systematically favor earned media over brand-owned content. Press releases generate that earned media. Bain, Gartner, and academic research all point in the same direction.

GEO for AI Agents: Marketing When Your Next Customer Isn't Human

GEO for AI Agents: Marketing When Your Next Customer Isn't Human

AI agents are making purchasing decisions on behalf of consumers. Traditional GEO optimizes for chatbot answers. Agent GEO optimizes for machines that buy.