AI engines reward consistent publishing with accurate, valuable content. The brands getting cited are the ones producing the same kind of substantive material they'd share with a customer in a first meeting - on repeat.
Ranking in ChatGPT isn't about writing more. It's about publishing the right formats at a sustainable cadence - blogs, YouTube, podcasts, press releases - and using AI to scale accurate content, not thin copy.
A practical five-step framework for Generative Engine Optimization: measure AI visibility, fix technical barriers, optimize content for citation, generate new material, and track benchmarks across AI engines.
