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Category: Marketing Operations

Marketing Agent Platform: What Agentic Marketing Can Actually Automate Today
Zoe Sep 17, 2026

Marketing Agent Platform: What Agentic Marketing Can Actually Automate Today

What separates real agentic marketing automation from a chatbot wrapper: realistic AI marketing agent tasks today, where MCP and agent Skills fit, and an evaluation framework for marketing ops and growth leads.

How to Do GEO? A Practical 5-Step Guide for Marketing Teams
Zoe Sep 11, 2026

How to Do GEO? A Practical 5-Step Guide for Marketing Teams

A practical, no-fluff framework for Generative Engine Optimization: how to audit AI readability, benchmark real buyer prompts across ChatGPT, Claude, Gemini, Grok and Perplexity, fix schema/structure gaps, study citations, and build a repeatable GEO content loop.

How AI Changes the Shape of Marketing Work (Part 1 of 3)
Mia Lefferdink Jun 22, 2026

How AI Changes the Shape of Marketing Work (Part 1 of 3)

AI did not remove marketing work. It rearranged it. Part 1 of this three-part series maps what AI can absorb, what humans still own, and why governance became the real operating constraint.

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