Zoe
AI Tools for CMOs: What Actually Belongs in the 2026 Marketing Stack
A CMO's filter for separating genuinely useful AI marketing tools from stack bloat, organized around the jobs that actually move AI visibility and revenue.
Category: Leadership
Zoe
Mia Lefferdink
What to Show the Board About AI Marketing Strategy (Part 2 of 6)
The board doesn't need a GEO lecture. They need one chart showing where your brand stands in AI answers vs. competitors, an honest quarterly trend, and a link from visibility to pipeline. Here's how to frame it.
Mia Lefferdink
The CMO Playbook for AI Marketing Strategy (Part 1 of 6)
If you're a CMO or VP Marketing in 2026, AI visibility is now part of your scorecard whether you've decided to own it or not. Here's the playbook: what's different, what to own, and how the first six months look.