Category: Leadership

What to Show the Board About AI Marketing Strategy (Part 2 of 6)
Mia Lefferdink

What to Show the Board About AI Marketing Strategy (Part 2 of 6)

The board doesn't need a GEO lecture. They need one chart showing where your brand stands in AI answers vs. competitors, an honest quarterly trend, and a link from visibility to pipeline. Here's how to frame it.

The CMO Playbook for AI Marketing Strategy (Part 1 of 6)
Mia Lefferdink

The CMO Playbook for AI Marketing Strategy (Part 1 of 6)

If you're a CMO or VP Marketing in 2026, AI visibility is now part of your scorecard whether you've decided to own it or not. Here's the playbook: what's different, what to own, and how the first six months look.