Industry News

GEO for AI Agents: Marketing When Your Next Customer Isn't Human
Mia Lefferdink

GEO for AI Agents: Marketing When Your Next Customer Isn't Human

AI agents are making purchasing decisions on behalf of consumers. Traditional GEO optimizes for chatbot answers. Agent GEO optimizes for machines that buy.

AI Regulations - What Brands Need to Know
Mia Lefferdink

AI Regulations - What Brands Need to Know

Navigate the EU AI Act and US state laws shaping how AI models represent your brand.