Mia Lefferdink
AI engines change weekly. Your AI marketing strategy needs to move at the same speed. Here's the daily/weekly/monthly rhythm for benchmarks and iteration that actually produces movement.
Mia Lefferdink
The board doesn't need a GEO lecture. They need one chart showing where your brand stands in AI answers vs. competitors, an honest quarterly trend, and a link from visibility to pipeline. Here's how to frame it.
Mia Lefferdink
Writing for humans and writing for AI retrieval aren't the same thing. Declarative sentences, self-contained sections, and clean HTML hierarchy determine whether AI engines cite your content or skip it.
Mia Lefferdink
ChatGPT sends three different crawlers. Most sites accidentally block at least one. Here's how to make your site AI-readable - robots.txt, llms.txt, schema, and short-to-the-point writing - so ChatGPT can actually cite you.
Mia Lefferdink
If you're a CMO or VP Marketing in 2026, AI visibility is now part of your scorecard whether you've decided to own it or not. Here's the playbook: what's different, what to own, and how the first six months look.
Mia Lefferdink
ChatGPT averages 2.62 citations per answer and pulls ~48% from third-party sites. Gemini favors brand sites. Claude over-indexes on user-generated content. Grok weights X. Here's what actually earns a citation on each.